APT TECH ADDY

  MMPC 017 RAPID REVISION NOTES   COVERING ALL IMPORTANT QUESTION FORM MMPC 017  FOR LAST MINUTE REVISION  Advance Strategic Management (Last-Minute Revision Notes) Think of a company like a person planning their future career. Corporate Planning = Making a future plan. Corporate Strategy = Deciding how to achieve goals. Corporate Policy = Rules to follow while working. Diversification = Starting a new business/product. Scenario Planning = Preparing for different future situations. 1. Corporate Planning Meaning Corporate Planning is deciding where the company wants to go in the future and how it will reach there. Simple Example A student wants to become an MBA graduate. Plan: Complete degree Prepare for exams Gain experience Similarly, companies make plans to achieve goals. Process of Corporate Planning Step 1: Analyze Current Situation Where are we now? Example: Sales are low. Step 2: Set Objectives Where do we want to ...

⭐⭐⭐⭐⭐ 1. Modes of Entry into International Markets When a company wants to sell products in another country, it chooses an entry mode . (A) Exporting Selling products made in the home country to foreign countries. Example: An Indian tea company exports tea to the UK. Advantages Low investment Less risk Easy to start Disadvantages Transportation cost Import duties Less control over foreign market Keyword: “Make at home, sell abroad.” ⸻ (B) Licensing A company allows another company to use its technology, patent, or brand in return for royalty. Example: A pharmaceutical company gives permission to another country’s firm to manufacture its medicine. Pros Low cost Fast expansion Cons Loss of control Risk of copying technology Keyword: Permission + Royalty. ⸻ (C) Franchising A business model where the franchisee uses the brand name and business system. Example: McDonald’s gives franchise rights to local owners. Advantages Rapid growth L...

  MMPC-010 Managerial Economics – Last Minute MMPC-010 Managerial Economics – Last Minute 1. Equi-Marginal Principle ⭐⭐⭐⭐⭐ What is it? A person gets maximum satisfaction when money is spent in such a way that the last rupee spent on each item gives equal satisfaction . Simple Example You have ₹100. You spend: ₹50 on food ₹30 on mobile recharge ₹20 on entertainment If spending ₹10 more on food gives less satisfaction than spending ₹10 on entertainment, you should shift money to entertainment. Key Idea 👉 Use your limited money where it gives the highest benefit. In Business A company invests money in different projects and puts more money where profits are higher. 2. Demand Analysis ⭐⭐⭐⭐ What is Demand? Demand means: Desire + Ability to Pay + Willingness to Buy Example You want an iPhone but have no money. ❌ Desire only You want it and have money. ✅ Demand Factors Affecting Demand Price Income Taste Fashion Population Advertisement Key Idea 👉 ...